Aggressive Driving Toolkit
This zip file contains a sample social media plan incorporating Be the SLOW DOWN Driver resources.
Speed and Aggressive Driving Resources and Social Media
Road rage crashes tend to get a lot of news coverage, but not all aggressive drivers are angry. Some are simply impatient. Others just enjoy the feeling of driving fast or passing others on the road as if they’re in a race. Speeding, quick lane changes, tailgating, and similar aggressive behaviors cause numerous injuries and deaths each year.
March 2021 Social Media Toolkit
Be the Driver campaign encourages personal responsibility for drivers. The March 2021 social media toolkit includes copy and creative for Be the SLOW DOWN Driver, Be the SHARE THE ROAD Driver, Be the SOBER Driver, and Be the MAKE A PLAN Driver. These social media resources encourage people to join the fight to Be the Driver – Who Saves Lives.
ADAPT Logo
This small, black-and-white ADAPT logo is perfect for printed announcements or letters. It’s also ideal for sharing on social media for aggressive driving awareness messages and events.
ADAPT Videos
These videos describe some common aggressive driving behaviors like running red lights and tailgating. There are 33-second and 50-second versions of the videos, as well as a video with subtitles.
