Digital Resources

Be the Driver campaign encourages personal responsibility for drivers to either Be the SOBER Driver or Be the MAKE A PLAN Driver. These social media resources encourage people to join the fight against impaired driving by providing or securing safe rides for friends.

This zip file contains a sample social media plan incorporating Be the SLOW DOWN Driver resources.

Be the Driver campaign encourages personal responsibility for drivers. The March 2021 social media toolkit includes copy and creative for Be the SLOW DOWN Driver, Be the SHARE THE ROAD Driver, Be the SOBER Driver, and Be the MAKE A PLAN Driver. These social media resources encourage people to join the fight to Be the Driver – Who Saves Lives.

This toolkit developed for partners across the State features copy and creative ideal for social media - specifically Facebook, Twitter, and Instagram. The April 2021 Social Media Toolkit covers Motorcycle Safety Awareness, Pedestrian and Bicyclist Safety, and Distracted Driving.

This zip file contains a sample social media plan incorporating Be the BUCKLED UP Driver resources.

This zip file contains a sample social media copy and creative utilizing the Be the FOCUSED Driver campaign.

This toolkit developed for partners across the State features copy and creative ideal for social media - specifically Facebook, Twitter, and Instagram. The May 2021 Social Media Toolkit covers Motorcycle Safety Awareness, Seat Belt Safety, Pedestrian and Bicyclist Safety, and Impaired Driving prevention.